Tuesday, October 20, 2009

The Demise of ODI

A current wave is flowing among the cricket experts and non cricket experts about discussing the death of the ODI. Now that is a pretty stupid thing to discuss first of all. Come on now how many times would the ICC change its stance or bring circus like innovation to the gentleman’s game to attract spectators. Now firstly I totally disagree with the killing of ODI, no matter what T20 will do. First of all the talks about the demise of ODI is entirely based on stadium revenues. Yes it does play an important part in generating revenue and giving the sponsors good value for their money, but again here we are looking at a very small part of the picture or we are being forced to look upon that small part of the picture. Sponsors and organizers always want a large share of the smallest part of a business unit, no matter what and if they find that another unit is giving that large share of the smallest part it is better to discontinue the current business.

Now take the case of ODI it is true that stadium revenue are low for the ODI games but we do have high TRPs for them. That means viewing is not quite affected due to the longer version of the game. On the other hand for T20 the stadium revenue has huge chunk which maximizes their profit to a large extent. Here is fact to support, the champion’s trophy is slotted to have a higher TRP than the champion’s league although the Champions league is said to have been the event of the year. Moreover CLT20 has done a poor business in terms of viewing revenue even though it was slotted for a higher than 10 TRP.

Another problem with killing ODI is that people do not watch it because they are bored of the long schedule of the match and today in this fast paced world no one has the time for watching all these stuff. But an interesting statistics will show the danger of treading such path. The TRP of last year’s IPL was much higher to this year’s one. Even though some of the biggest stars were roped in to counter balance the losing interest. With the sponsors adding the strategic breaks the pain was turned into agony. This shows as people have lost interest in the ODI format people are getting bored with the T20 format, then we will have cries for Hong Kong Six over games, but then will the cricketing world yield to this also. This could to demise of the pajama cricket itself. All we would be watching is people selected on power and agility and killing the art form of the game. This is more of the American form of playing a particular game.

No comments:

Post a Comment

Thou shall comment with open heart

Site Meter